Digital journey platform Agoda reviews that Asia’s various and common stream of public holidays is proving to be a lift to the Asia Pacific (APAC) journey business as Asian vacationers look to maximise their leisure time.
Per the platform’s newest report, Asian vacationers seeking to journey lengthy weekends are largely opting to remain within the APAC area, highlighting a possibility for hoteliers to seize rising demand for extra frequent, quick stays.
Senior vice-president for provide Andrew Smith opined that the chance for lodges and airways to safe bookings and incentivize vacationers to increase their journeys and add ancillary gadgets to spice up income over lengthy weekends has by no means been higher.
Smith mentioned: “Accommodations ought to guarantee they’re utilizing the appropriate information to focus on the most popular shoppers from throughout the Asia Pacific area and be certain that their service choices are tailor-made to their regional tastes. For instance, catering for guests with giant households by guaranteeing they can entry bigger and joined rooms for household journey.”
Lengthy weekends are for travelling
Agoda noticed an 80 % month-on-month enhance in lodging searches from Malaysia, Indonesia, and Singapore forward of the Eid lengthy weekend.
Locations of selection for the interval had been Japan, Thailand, China, South Korea and Taiwan.
There was an identical development throughout the Songkran lengthy weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be prime selections.
The current lengthy weekend in Vietnam, which lined Liberation Day and Labour Day, noticed Bangkok, Singapore, Tokyo and Seoul being probably the most searched locations.
How can lodges take advantage of out of lengthy weekends?
By proactively providing packages that cater to lengthy weekend stays and micro-vacations, lodges can capitalize on these developments.
Among the many methods proposed by Agoda are:
- Concentrate on Content material Advertising: Publish weblog posts or guides about “Prime Issues to Do in [Your City] Over the Lengthy Weekend.” Spotlight native occasions, hidden gems, and locations which are inside straightforward attain. Use search engine optimization finest practices to make sure content material ranks for related lengthy weekend searches.
- Launch lengthy Weekend and “maxi-break” packages: Companion with journey platforms like Agoda and loyalty platforms to advertise prolonged keep presents comparable to “Keep 4 Nights, Pay for 3”. This aligns with the rising development of shoppers turning public holidays into mini holidays.
- Push Ancillary gadgets that assist friends maximize shorter journeys: Embrace value-adds like late check-out, complimentary breakfast, or tickets to native points of interest.
- Design wellness and immersive native packages – With Asia’s wellness tourism market projected to hit US$156.85 billion this yr, hoteliers can appeal to high-value friends by providing digital detox retreats, spa-and-stay bundles, and regionally sourced culinary experiences that may be loved over a 3 day keep.
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