The Honggutan Hong Kong Cultural and Tourism Promotion Convention, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong.
Organised by the Nanchang Municipal Bureau of Tradition, Radio, Tv and Tourism, and the Folks’s Authorities of Honggutan District, the occasion highlighted the area’s cultural heritage and trendy points of interest.
Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district’s ambition to grow to be an internationally recognised cultural and tourism vacation spot.
He acknowledged, “This Hong Kong promotion serves as an essential alternative to deepen cooperation between the 2 locations’ cultural and tourism industries.”
In the meantime, Xin Congjin, Chairman of the Hong Kong China Tourism Affiliation, praised Nanchang’s vibrant cultural and tourism assets, expressing a dedication to fostering bilateral cooperation.
The place cultural heritage takes centre stage
The convention featured immersive cultural performances, together with the dance “Dreaming Again to Hongzhou” and the track “Yingshanhong,” which captivated the viewers with Honggutan’s cultural attract.
The occasion additionally introduced Honggutan’s points of interest by means of three thematic chapters: Historic Heritage, Pink Heritage, and Golden Modernity.
Guests have been enticed with unique promotions, corresponding to 79 % off at Nanchang Sunac Land and 30 % reductions on the Nanchang Star Ferris Wheel and VR park; these provides aimed to boost the journey expertise for Hong Kong vacationers.
The occasion concluded with the signing of a cooperation settlement between key cultural and tourism enterprises from each areas, setting the stage for elevated tourism exchanges.
Wanting ahead, Honggutan plans to additional optimise its cultural and tourism choices and deepen collaboration with Hong Kong, inviting extra guests to discover its scenic and historic websites.
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