Alibaba Group journey subsidiary Fliggy formally entered a strategic partnership with the European Journey Fee (ETC) through the recently-concluded ITB Berlin.
This collaboration will assist promote ETC’s world marketing campaign for accountable tourism Unlock an Surprising Improve.
The marketing campaign is co-funded by the European Union and supported by a coalition of main locations and journey manufacturers, and encourages a shift in the direction of extra accountable journey.
Fliggy is the primary Chinese language associate for the marketing campaign which primarily reimagines accountable journey as an sudden improve.
By means of this, travellers are inspired to discover off-peak seasons, enterprise past well-liked hotspots, select low-carbon transport, and help native companies for fewer crowds, deeper connections, and extra significant experiences throughout Europe.
A area to discover
Travellers are invited to kayak the serene Baltic Sea, stroll Dubrovnik’s historical partitions in quiet moments, rejoice Carnival like an area in Germany, or uncover hidden coastal cities and seasonal flower festivals, turning journeys into unforgettable journeys.
Fliggy’s chief know-how officer Alex Chen stated of the partnership: “We’re happy to associate with ETC on this initiative as Europe provides limitless alternatives for discovery. By means of this partnership, we’re leveraging our know-how to assist travellers unlock richer experiences, making each journey to the continent extra immersive.”
Likewise, ETC chief government Eduardo Santander remarked: “We’re excited to hitch forces with Fliggy to convey the ‘Unlock an Surprising Improve’ marketing campaign to Chinese language travellers. That is greater than a marketing campaign. It’s a collective motion to make journey extra significant and rewarding for everybody.”
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