The Pacific Asia Journey Affiliation (PATA) Annual Summit 2026, held in Gyeongju and Pohang, Korea, welcomed over 550 delegates from greater than 35 locations, together with China, India, and the UAE. The occasion, themed “Navigating In the direction of a Resilient Future,” featured discussions on sustainable tourism, digital transformation, and financial traits shaping the journey trade.
PATA CEO Noor Ahmad Hamid emphasised the significance of knowledge-sharing and empowering future trade expertise. “The way forward for tourism will rely not solely on know-how and infrastructure, however on folks,” he acknowledged. The summit included over 60 audio system from main organisations corresponding to UN Tourism and AirAsia MOVE.
Key highlights included classes on sustainable tourism governance and digital tourism resilience. The occasion additionally celebrated PATA’s seventy fifth anniversary with historic exhibitions and video games, recognising long-standing members for his or her contributions.
The summit’s second day noticed the revealing of the PATA Small Backyard on the Bomun Vacationer Complicated, commemorating the occasion. The PAS 2026 Gala Dinner, that includes Okay-Tradition experiences, was attended by notable figures together with DaeHyun Kim, Vice Minister of Tradition, Sports activities and Tourism.
On 13 Could, PATA will launch the Micro-Credentials Programme, providing programs in digital transformation and sustainability to equip tourism professionals with important abilities. The summit was co-hosted by the Korean Ministry of Tradition, Sports activities and Tourism and supported by organisations corresponding to Korean Air and BBC Studios
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