The put up Malaysia increases efforts to gain foothold in Chinese travel market appeared first on TD (Journey Every day Media) Travel Daily Media.
Along with the State Tourism Board and the Malaysia Inbound Chinese language Affiliation (MICA), Tourism Malaysia continues to spice up its efforts to seize the rising China journey market.
The Malaysian tourism company held the second run of its Tourism Malaysia Gross sales Mission Sequence from 1st to fifth September, taking the roadshow via the colourful cities of Hangzhou, Taiyuan, and Xi’an to strengthen journey and enterprise linkages between each nations.
The mission was led by Chua Choon Hwa, deputy secretary-general of tourism of Malaysia’s Ministry of Tourism, Arts, and Tradition (MOTAC).
This strategic initiative constructed on the momentum from ITB China 2025 and Tourism Malaysia’s profitable first gross sales mission to China again in March.
As such, the second mission was designed to strengthen bilateral tourism cooperation, showcase Malaysia’s numerous journey experiences, and unlock new enterprise alternatives to reaffirmMalaysia’s attraction as a premier vacation spot for Chinese language travellers.
Greater than a vacation vacation spot
By means of the mission, Tourism Malaysia and MICA positioned Malaysia as greater than only a vacation spot.
The roadshow solid the concentrate on the nation’s wealthy cultural heritage, world-class training, agro-tourism, healthcare excellence, and funding alternatives.
These numerous choices be certain that Chinese language travellers uncover distinctive, memorable, and lifestyle-oriented experiences tailor-made to their preferences.
Emphasis was additionally positioned on the Malaysia My Second Residence (MM2H) programme which underscored Malaysia’s readiness to welcome long-term guests who search high quality of life, cultural immersion, and sustainable dwelling.
A well timed initiative
This push comes at a time of robust progress for Malaysian tourism.
As of June 2025, Malaysia welcomed 2.17 million Chinese language arrivals, a 35.6 % improve in comparison with the identical interval in 2024.
The surge displays Malaysia’s rising reputation, additional boosted by the mutual visa exemption settlement between each nations.
Earlier this yr, Tourism Malaysia’s workplaces in Beijing and Shanghai have stepped up collaborations with Chinese language journey companies and airways to increase accessibility and ease of journey.
Presently, there are 599 weekly flights offering 119,846 seats between China and Malaysia, supported by key airline companions together with AirAsia, Malaysia Airways, Batik Air, China Southern Airways, China Japanese Airways, and different main carriers.
As Go to Malaysia Yr 2026 (VM2026) approaches, Tourism Malaysia is intensifying its efforts to place the nation as a top-of-mind vacation spot for Chinese language travellers.
By combining cultural authenticity, trendy infrastructure, and distinctive hospitality, Malaysia is able to welcome thousands and thousands of tourists in search of significant journey experiences.
The put up Malaysia increases efforts to gain foothold in Chinese travel market appeared first on Travel Daily Media.
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