ABTA’s Journey Developments for 2026 report, launched not too long ago finds 25-34 yr previous’s are the Journey Trendsetters – shaping journey for years to return, and September an more and more common month for abroad journey. 25-34 yr previous’s have been dubbed the Journey Trendsetters by ABTA as they’re essentially the most prolific of their vacation taking, and place big worth on their breaks.
Round 5 in six (84%) of this group are planning to journey abroad within the subsequent 12 months, nicely above the common of 70%. We additionally know from their travels this yr that they take extra holidays than anybody else – a median 5.5 holidays total, together with 2.2 overseas.
That is backed up by their dedication to splash their money on journey – with virtually half (49%) planning to spend extra on their holidays within the subsequent yr.
It’s maybe no shock, given how a lot this group values time away, that 83% say holidays are crucial time of the yr, greater than another age group (common is 65%).
Additionally they place extra significance on what holidays can do for his or her psychological well being and wellbeing, with 90% saying they’re necessary because of this versus the common of 80%.
When it comes to the vacations they’re taking, cruises are common amongst this age group, with 19% taking one within the final 12 months, greater than another age group, together with the over 65s (16%). This displays the altering nature of cruise, with firms increasing their itineraries, actions and on-board services to attraction to a variety of markets.
Additionally featured within the new report is the rise of ‘Tremendous September’. The intention to journey throughout September has elevated by seven proportion factors over the past three years, from 17% in 2023 to 24% in 2025, outstripping the primary summer season months, and the trajectory is anticipated to proceed into 2026.
ABTA says September is rising in popularity as individuals respect it as time to discover Europe and past, understanding that nice climate continues to be doubtless, in addition to good worth breaks obtainable. It additionally says that, with travellers more and more trying so as to add a little bit of journey to their holidays – similar to biking and mountain climbing – September generally is a extra appropriate time to take action than the most well liked summer season months.
Graeme Buck, Director of Communications at ABTA – The Journey Affiliation, mentioned: “Journey is a continually evolving business – presenting each alternatives and challenges for our members. What is obvious from our analysis is that the demand to journey stays sturdy – with extra individuals trying to journey overseas on vacation in 2026.
“The best way persons are travelling is altering, whether or not that’s embracing several types of journeys or occasions of yr to journey.
“ABTA journey firms are responding to those altering calls for – working to make individuals’s vacation needs a actuality, all with the added peace of thoughts of being underneath the ABTA umbrella.”
These high developments and others for 2026 have been launched at present (26 November 2025) at ABTA’s annual Journey Developments convention alongside a wide range of the most recent business insights from different audio system.
ABTA’s full listing of Journey Developments for 2026 (learn in full at www.abta.com/TravelTrendsfor2026) are:
1) Tremendous September – Travelling overseas on vacation on this month is more and more common
2) Journey Trendsetters – 25–34-year-olds are shaping why, how, the place and after we journey
3) Rail-ly Good – Youthful adults discovering the thrill of practice and interrailing holidays
4) The Longest Haul – Exploring locations the furthest away from house as attainable
5) Cruise Goes Lengthy and Brief – Urge for food grows for very brief and for much longer itineraries
ABTA says anybody tempted to for a style of the brand new developments ought to converse to an ABTA journey agent or tour operator, harnessing their experience to concepts and desires into their supreme break, while offering any help or steerage wanted alongside the best way.
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